Cookie Policy
Last updated: November 3, 2026
This English version is provided for convenience. In case of any difference, the Spanish version prevails.
Data controller
GRUPO ENLAFIN, S.A.P.I. DE C.V.
Calzada General Mariano Escobedo 748, Colonia Anzures, C.P. 11590, Alcaldía Miguel Hidalgo, Ciudad de México.
Contact: legal@vidamar.club
What are cookies and similar technologies?
Cookies are small files that a website stores in your browser. Similar technologies, such as the browser's local storage, pixels, or tags, work in a similar way: they make it possible to remember preferences, tell one browser or session apart from another, and measure how a site is used.
On their own, cookies do not reveal your name or your real identity. They can only be linked to an identified person when there is additional information obtained legitimately, for example, data you yourself provide to us.
Which technologies does VidaMar use?
VidaMar uses its own storage in your browser so that the site and the simulator work and to remember your privacy choice. Cloudflare, the network that delivers the site, also sets a security cookie. PostHog counts visits and what is used on the site: without your authorization, only anonymously, without cookies or recordings. Only with your authorization does VidaMar also store in your browser what you looked at in the simulator and activate PostHog's cookies and recordings, HubSpot's tracking code (analytics), and Meta Pixel (marketing). We group them into the following categories.
Necessary
They are essential to remember your privacy choice, protect the site, and enable the features you request, such as building and sharing your quote or submitting a form. They cannot be disabled because they are necessary for the site to work.
Functional
Only if you accept, they remember in your own browser what you looked at in the simulator, including on your later visits. They are not sent to anyone while you browse: they only accompany your request if you decide to send us a form, so that your advisor can assist you better.
Analytics
They measure, in aggregate, how the site is used: which pages are visited, which source the traffic comes from, and how visitors navigate. This currently includes PostHog and HubSpot's tracking code. If you accept, PostHog uses a cookie to recognize your browser between visits, records where you click, and records your session to improve the site, always with what you type in forms hidden; HubSpot's code is only activated if you accept. If you do not accept, PostHog only counts your visit and what you use on the site anonymously: it stores no cookies, does not record your session, and does not create a profile; your visit is distinguished only during that day by a code that PostHog calculates on its servers and deletes daily. PostHog processes this data on servers in the United States.
Marketing
With your authorization, they are used for campaign measurement, advertising attribution, and remarketing. This currently includes Meta Pixel.
Third parties
The site's fonts are loaded from Google Fonts: Google receives your browser's IP address when delivering them, without cookies. If you pay your reservation deposit by card, you do so on Openpay's payment page: its own policies and technologies apply there, and VidaMar does not receive your card details. When you interact with third-party services, such as WhatsApp, Google Maps, Instagram, or Facebook, their own terms, policies, and technologies apply, which we do not control from our site.
Technologies currently in use
- vm_consent
- Provider
- VidaMar
- Category
- Necessary
- Purpose
- Store your privacy choice
- Duration
- Until you change it or clear your browser data
- vm_lang
- Provider
- VidaMar
- Category
- Necessary
- Purpose
- Remember the language you chose to view the site in (Spanish or English), with the ES / EN buttons or through a link that specifies it. It is only a preference: it is not used for tracking
- Duration
- Until you change it or clear your browser data
- vm_session, vm_salt, and vm_campaign
- Provider
- VidaMar
- Category
- Necessary
- Purpose
- Keep your visit and your quote's reference number, and remember which ad or link you came from while you browse
- Duration
- Until you close the tab
- tsr-scroll-restoration-v1_3
- Provider
- VidaMar (the site's framework)
- Category
- Necessary
- Purpose
- Remember where you were on the page when you return to it
- Duration
- Until you close the tab
- vm_leads
- Provider
- VidaMar
- Category
- Necessary
- Purpose
- Prevent repeated form submissions (counts those from the last 10 minutes)
- Duration
- Until you clear your browser data
- __ph_opt_in_out_phc_…
- Provider
- PostHog
- Category
- Necessary
- Purpose
- Remember your privacy choice for PostHog, so that it only counts your visit anonymously if you did not accept
- Duration
- Until you change it or clear your browser data
- __cf_bm
- Provider
- Cloudflare (the network that delivers and protects the site)
- Category
- Necessary
- Purpose
- Tell visits by people apart from automated traffic, to protect the site
- Duration
- 30 minutes
- vm_beh
- Provider
- VidaMar
- Category
- Functional
- Purpose
- Remember in your browser what you looked at in the simulator. It is only shared with your advisor if you submit a form
- Duration
- Until you choose Necessary only or clear your browser data
- Activation
- Only if you accept
- PostHog without cookies (anonymous count)
- Provider
- PostHog
- Category
- Analytics
- Purpose
- Count visits and learn which sections and features of the site are used, without cookies, without recordings, and without a profile: your visit is distinguished only during that day by a code that PostHog calculates on its servers and deletes daily
- Duration
- Nothing is stored in your browser
- Activation
- If you choose Necessary only or have not chosen yet
- ph_phc_…_posthog
- Provider
- PostHog
- Category
- Analytics
- Purpose
- Recognize your browser between visits, measure where you click, and record your session to improve the site, always with what you type in forms hidden
- Duration
- 1 year
- Activation
- Only if you accept
- hubspotutk, __hstc, __hssc, and __hssrc
- Provider
- HubSpot
- Category
- Analytics
- Purpose
- Measure visits and, if you leave us your details, link them to your request so we can follow up with you
- Duration
- Up to 6 months (__hssc, 30 minutes; __hssrc, the session)
- Activation
- Only if you accept
- __hs_do_not_track
- Provider
- HubSpot
- Category
- Necessary
- Purpose
- Remember that you withdrew your authorization, so that HubSpot does not record your visits again
- Duration
- 6 months
- Activation
- Only if you withdraw your authorization after having accepted
- Meta Pixel: cookies _fbp and, where applicable, _fbc; in your browser, lastExternalReferrer and lastExternalReferrerTime
- Provider
- Meta
- Category
- Marketing
- Purpose
- Campaign measurement, attribution, and remarketing; remember which site you came from
- Duration
- Cookies, 90 days; what is stored in your browser, until you choose Necessary only or clear your browser data
- Activation
- Only if you accept
How to accept, reject, or change cookies
When you enter the site, you choose between Accept and Necessary only. You can change your choice at any time from Cookie settings, also available in the site's footer. If you choose Necessary only or withdraw your authorization, we stop sending events to HubSpot and Meta, delete the associated cookies from our domain where technically possible, and delete from your browser what we stored from the simulator and what Meta Pixel stored there. PostHog keeps counting your visit only anonymously, without cookies or recordings.
Blocking optional technologies does not prevent general access to the site. You can also delete or block cookies and the site's storage from your browser settings.
More information
To learn how we process your personal data, see our Privacy Notice. If you have any questions, write to us at legal@vidamar.club.